Air Jordan

From Wikipedia, the free encyclopedia
Jump to: navigation, search
For the basketball player, see Michael Jordan.
Air Jordan
Jumpman logo.svg
The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.
Product type Footwear, Clothing
Owner Nike, Inc.
Country United States
Introduced 1984[a]
Markets United States
Website Air Jordan at Nike

Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan Brand subsidiary. The shoe concept was made by Michael Jordan before the drawing. Nike then got Peter Moore and Buce Kilgore to draw the Shoe. The shoes, informally referred to in the plural as Jordans, were first produced for Michael Jordan in 1984 and released for public consumption in 1985.

Product history[edit]

Since its introduction into the sports shoe market by Devon Mabry, the Air Jordan evolved from the original basketball shoes to models for different uses, including I-XXIII. Air Jordan currently sponsors 21 active NBA players, including Chris Paul, Liam Boldt Blake Griffin, Ray Allen, Kawhi Leonard, Russell Westbrook, and Carmelo Anthony. They also endorse Nike Air Jordan products. Also they sponsor other leagues such as the MLB, NFL, NASCAR and the WNBA.

  • AJ I
Air Jordan I, (Blue/Black Colorway)

The Air Jordan 1 was first produced for Michael Jordan in 1984, it was designed by Peter C. Moore,[2] in a red and black colorway to match the uniform of the Chicago Bulls, the team for which Michael Jordan played. This red and black color-way was later outlawed by NBA Commissioner David Stern for having very little white on them. Michael Jordan would wear the shoes anyway, and each time he stepped on the court with the Air Jordan 1 he would be fined five thousand dollars.[citation needed] Nike used this as a promotional tool in advertisements hinting that the shoes gave an unfair competitive advantage and that whoever wore them had a certain edginess associated with outlaw activities. Nike would later create a colorway with red, white, and black which would be worn by Jordan for most of the 1985 and 1986 season.

The Air Jordan I was originally released on the market from 1985 to 1986. Then retro-ed in 1994, 2001–2004, and 2007–2015.

  • AJ II:

The success of the Air Jordan 1 encouraged Nike to release the New Air Jordan in 1986 for the new basketball season. Designed by Peter Moore and Bruce Kilgore, the original Air Jordan II was unique in that it was made in Italy giving the shoe a luxury feel. The Air Jordan II was originally retailed at $100. The Air Jordan was originally released from 1986 to 1987. Then retro-ed in 1994, 2004-2005, 2008, 2010, 2014-2016.

  • AJ III:

The Air Jordan III was designed by Tinker Hatfield who works by Nike as a designer for stores and offices. By that time Michael Jordan was ready to leave Nike, but the Jordan III changed his mind. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim and tumble leather to give it a luxury look. The Air Jordan III was also famous for the humorous ads depicting Spike Lee as Mars Blackmon, the character he played in his film 'She's Gotta Have It'. This campaign was known as the "Mars and Mike" ad campaign, which was one of Nike's most successful advertisement campaigns. These were the first Jordan's to feature the "NIKE AIR" logo on the back, but later replaced by the Jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI. These were said to be Michael Jordan's favorite shoes, he wore them during the 1988 Dunk Championship and many other events in his basketball career. The Air Jordan III's had poor sales when first reintroduced in 1994. On their second reintroduction in 2001, they sold well. The "Fire Red" Air Jordan III was released in March 2007, and late again in 2013.

In 2007, Jordan Brand collaborated with director Spike Lee to release a limited pair of Air Jordan III‍ '​s the Do The Right Thing movie poster. The same year also saw the reintroduced versions of the Air Jordan III's in two monotone colorways, all black and all white, nicknamed the "Black Cats" and the "Pure Moneys" respectively. 2007 also had the "Flips" which moved the elephant print from the trim to the entire shoe and replacing it with white leather, indeed "Flipping" the original design of white leather with elephant print trim.

In 2009, the Jordan Brand reintroduced the highly sought after Air Jordan III in the True Blue colorway. It was an international-only release, meaning they were not sold in the US. In 2011, the brand released a Black History Month (BHM) Air Jordan III colorway in commemoration of the 35th anniversary of Black History Month. The sneaker is black with gold trim and stitching as well as laser print around the toe and heel. The BHM III was a very limited release and there was said to have been no more than 3,000 pairs made. Also, the same year saw the release of the "True Blue" III on June 4. The Stealth colorway of the III was released in September and the Black Cements were released in November.[3] The "Black Flips" were released on December 3, 2011. In 2013, Jordan released a special edition of the Jordan III this shoe was deemed the Air Jordan III "Retro '88" White Cement and were released in February.

The Air Jordan III was originally released in 1988. The multiple retros and new colorways have been released in 1994, 2001, 2007, 2009, 2011, 2013 and 2014.

  • AJ IV:
Air Jordan IV, 2012 Retro of the Cement colorway.

In 1989 The Jordan IV shoe was released into t